Serenity Wellness Spa – Website & Local SEO Transformation

Starting Point

Serenity Wellness Spa was heavily reliant on returning customers and word-of-mouth.
Their Google visibility was almost non-existent. They offered high-demand services — massages, body treatments, relaxation rituals — but weren’t ranking for any local search terms.

Their website lacked structure, their Google Business Profile had minimal activity, and competitors dominated every relevant keyword.

Key Problems Identified

During our audit, we uncovered:

• No keyword targeting for spa, relaxation, wellness, or massage-related searches
• Homepage and service pages missing clear value propositions + calls-to-action
• Weak local authority + inconsistent NAP citations
• Only 6 Google reviews and no automated review engine
• No local backlink profile
• Google Business Profile not appearing for “massage near me”, “spa near me”, or any high-intent service keyword
• Zero content strategy — no relaxation, wellness, or treatment-based educational content

What We Implemented

1. On-Page SEO Overhaul

• Rebuilt service pages for: Swedish massage, deep tissue, hot stone, skincare rituals, wellness packages
• Added high-intent keyword mapping + geo-modifiers
• Implemented a clean conversion structure (benefits, proof, CTA buttons)
• Increased topical authority with supporting content sections

2. Review Engine Setup

• Automated SMS + email follow-ups to collect 5-star reviews
• Helped them jump from 6 reviews → 89 reviews in 9 weeks
• Review keywords optimized to boost local pack signals

3. Local SEO + Google Business Profile Optimization

• Structured categories, services, and attributes
• Posted weekly updates, offers, before-after photos, spa content
• Strengthened local signals + added schema markup

4. Local Citations & Authority Backlinks

• Built high-quality spa/wellness citations across major directories
• Created a local authority layer with niche-relevant backlinks
• Cleaned up inconsistent information across the web

5. Website Content Upgrades

• Introduced a “Wellness Knowledge Hub” with optimized guides:
  • Benefits of therapeutic massage
  • Relaxation techniques
  • Hot stone therapy explained
• Added internal linking system to boost ranking flow

Results After 90 Days

Traffic

+370% increase in organic traffic
(majority from “spa near me”, “massage near me”, and treatment keywords)

Local Rankings

• 12 high-intent keywords now ranking Top-3
• “Massage near me” — from unranked → #2
• “Relaxation spa [city]” — from unranked → #1
• All services now in local map pack

Customer Acquisition

+185% increase in inbound calls & bookings through Google
— Weekend slots fully booked
— Repeat customers increased due to awareness campaigns

Review Growth

6 reviews → 89 reviews
⭐⭐⭐⭐⭐ average of 4.9

Overall Impact

Serenity Wellness Spa no longer relies on old customers or referrals.
They now rank above all local competitors, receive daily inquiries from high-intent search terms, and maintain consistent weekly bookings purely from Google.

Outcome

Serenity Wellness Spa transformed from a referral-dependent business to a dominant local wellness brand with predictable organic bookings.

Google now works as their #1 acquisition channel — bringing them customers actively searching for relaxation, wellness and massage treatments right now.

Want us to build the same SEO engine for your wellness business?

Book your free strategy call — we’ll audit your clinic and show you exactly where your growth potential is hidden.

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