Starting Point:
This Botox & Aesthetics clinic had almost no Google visibility. Their website wasn’t optimized, their Google Business Profile was inactive, and most patient inquiries came through referrals — not search.
Key Problems Identified:
- No keyword targeting for core treatments
- Thin service pages with no conversion structure
- Weak local authority
- 0 review generation system
- No local citations or backlink strategy
- Google Business Profile not ranking in the map pack
What We Implemented:
- Full on-page SEO overhaul for Botox, Fillers, Lip Flip, Microneedling, and Skin Tightening
- High-intent keyword mapping and content upgrades
- Local authority building through citations & trusted medical backlinks
- Review Engine: automated SMS & email follow-up for 5-star reviews
- Technical SEO fixes (schema, speed, internal linking)
- Google Business Profile optimization + local signal strengthening
Results After 90 Days:
- +410% increase in organic traffic
- 8 core treatment keywords now Top-3
- +230% increase in inbound patient calls
- Map Pack rankings for all target ZIP codes
- Consistent weekly bookings coming directly from Google
Outcome:The clinic no longer depends on referrals. Google now brings them predictable appointments every week with patients actively searching for their treatments.
Final Outcome
This clinic now dominates Google for their highest-value treatments.
Their calendar fills consistently from organic search, without paid ads — proving that a strong SEO system is the most reliable patient-acquisition engine for medical practices.
Key Wins
- Top-3 rankings for all core Botox & filler keywords
- Organic traffic +410% in 90 days
- 230% growth in inbound patient calls
- Map Pack visibility across target ZIP codes
- Predictable weekly bookings from Google
Client Impact
“Before this, we relied on referrals. Now, patients find us every day on Google. Our bookings have never been this stable.”