Momoka Skincare SEO Case Study

Starting Point:

Momoka Skincare was a boutique clean-beauty brand with loyal returning customers but almost zero organic discovery.
Their products were high-quality, but their online visibility didn’t reflect it:

• Product pages had no keyword focus
• Category pages weren’t ranking at all
• No educational content (despite high search intent)
• Weak domain authority
• Instagram had engagement — but no conversion path
• Google showed <50 organic visitors/month

They were competing in a crowded skincare market, but without any SEO foundation.

Key Problems Identified:

• No SEO strategy behind any product or category
• Duplicate product descriptions from manufacturer templates
• No internal linking structure
• 0 authoritative backlinks
• No “brand story” or “values” content to support brand trust
• Missing schema & technical issues (slow images, no compression)
• Very weak topical authority on skincare concerns (acne, hydration, anti-aging)

What We Implemented:

1. Full Skincare SEO Foundation

• Keyword research for all skincare concerns
• Rewriting all product descriptions with high-intent keywords
• Adding benefits, ingredients, and use-case sections to increase conversion

2. Content Engine Buildout

We created a Skincare Journal with weekly articles targeting:

• “How to…”
• “Best products for…”
• “Ingredient benefits”
• “Routines for skin concerns”

This positioned Momoka as a trusted educator, not just a shop.

3. Authority & Backlink Campaign

• Outreach to beauty bloggers, estheticians, and eco-beauty magazines
• High-quality backlinks from industry-relevant sites
• Product feature placements and listicles (“Top 10 hydrating serums”)

4. Conversion-Optimised Pages

• New homepage hero with strong value proposition
• Redesigned product pages with trust badges
• Added customer reviews + UGC integration
• Created “Shop by Skin Concern” page (huge ranking lift)

5. Technical Cleanup

• Image compression (-78% file size)
• Fixing broken links & redirects
• Implementing full schema: product, article, reviews
• Speed optimisation (LCP → under 2.2s)

Results After 120 Days:

• +380% organic traffic growth
• 12 skincare keywords now ranking Top-5
• 4 category pages ranking on page 1
• +190% increase in product-page add-to-carts
• +270% increase in organic Pinterest saves
• Consistent daily organic sales coming directly from Google

Outcome:

Momoka transformed from a quiet under-the-radar skincare brand into a trusted organic beauty authority.
Their website now ranks for the most important skincare concerns, product pages convert significantly higher, and organic search has become a major revenue channel — not an afterthought.

Momoka now attracts skincare buyers with intent, not random browsers.