Momoka Skincare SEO Case Study

Momoka Skincare SEO Case Study

How we transformed Momoka Skincare’s online visibility through targeted SEO, high-intent content, and brand-driven optimisation — resulting in a surge of organic customers and consistent product sales.

Momoka Skincare

Client

Starting Point:

Momoka Skincare was a boutique clean-beauty brand with loyal returning customers but almost zero organic discovery.
Their products were high-quality, but their online visibility didn’t reflect it:

  • Product pages had no keyword focus
  • Category pages weren’t ranking at all
  • No educational content (despite high search intent)
  • Weak domain authority
  • Instagram had engagement — but no conversion path
  • Google showed <50 organic visitors/month

They were competing in a crowded skincare market, but without any SEO foundation.

Key Problems Identified:

  • No SEO strategy behind any product or category
  • Duplicate product descriptions from manufacturer templates
  • No internal linking structure
  • 0 authoritative backlinks
  • No “brand story” or “values” content to support brand trust
  • Missing schema & technical issues (slow images, no compression)
  • Very weak topical authority on skincare concerns (acne, hydration, anti-aging)

What We Implemented:

1. Full Skincare SEO Foundation
  • Keyword research for all skincare concerns
  • Rewriting all product descriptions with high-intent keywords
  • Adding benefits, ingredients, and use-case sections to increase conversion
2. Content Engine Buildout

We created a Skincare Journal with weekly articles targeting:

  • “How to…”
  • “Best products for…”
  • “Ingredient benefits”
  • “Routines for skin concerns”

This positioned Momoka as a trusted educator, not just a shop.

3. Authority & Backlink Campaign
  • Outreach to beauty bloggers, estheticians, and eco-beauty magazines
  • High-quality backlinks from industry-relevant sites
  • Product feature placements and listicles (“Top 10 hydrating serums”)
4. Conversion-Optimised Pages
  • New homepage hero with strong value proposition
  • Redesigned product pages with trust badges
  • Added customer reviews + UGC integration
  • Created “Shop by Skin Concern” page (huge ranking lift)
5. Technical Cleanup
  • Image compression (-78% file size)
  • Fixing broken links & redirects
  • Implementing full schema: product, article, reviews
  • Speed optimisation (LCP → under 2.2s)

Results After 120 Days:

  • +380% organic traffic growth
  • 12 skincare keywords now ranking Top-5
  • 4 category pages ranking on page 1
  • +190% increase in product-page add-to-carts
  • +270% increase in organic Pinterest saves
  • Consistent daily organic sales coming directly from Google

Outcome:

Momoka transformed from a quiet under-the-radar skincare brand into a trusted organic beauty authority.
Their website now ranks for the most important skincare concerns, product pages convert significantly higher, and organic search has become a major revenue channel — not an afterthought.

Momoka now attracts skincare buyers with intent, not random browsers.

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Starting Point A small Botox & aesthetics clinic came to us with zero Google visibility, an outdated website, and a complete dependence on paid ads. They ranked for none of their core treatments — not even branded searches converted consistently. Organic traffic was nearly nonexistent. What We Discovered During our initial audit, we identified multiple revenue leaks: • No optimized treatment pages (Botox, fillers, microneedling, etc.) • No review engine or automated patient follow-up • Weak local authority and no NAP consistency • Completely missing local citations • Thin content with no keyword targeting • Slow page speed and poor on-page structure In short: the clinic had great services, but Google had no reason to rank them. What We Implemented Over the next 60 days, we built a full SEO growth engine: • Complete on-page overhaul for all core treatments • Local SEO optimization + 35 authoritative medical citations • Review automation (email + SMS) to consistently generate new 5-star reviews • High-intent content built around Botox, fillers, and anti-aging • Internal linking structure that boosted topical authority • Google Business Profile optimization & posting • Speed optimization and mobile-first adjustments The Results Within 90 days the clinic experienced measurable, compounding growth: • +410% increase in organic traffic • Top-3 rankings for 8 high-intent keywords like “Botox near me,” “lip fillers [city],” “Botox clinic [city]” • +230% more inbound patient calls • Reduced ad spend by 60% • Fully booked weekdays for the following 3 months Today, the clinic generates predictable patient inquiries every single day — without relying on paid ads.

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